Wisconsin S B I R: Small Business Innovation Research / Fast: Federal and State Technology Partnership

Local Resources For Entrepreneurs

Local Resources to help with your SBIR proposal

NEW PRODUCT ASSESSMENTS
New product development studies provide essential information for placing in your Phase I SBIR. WISC research covers technical feasibility, competitive products, preliminary patent searches, estimated need, and relevant trends. $595

COMPETITIVE INTELLIGENCE SEARCH
Understanding competitive products and positioning is critical to writing a competive SBIR or STTR proposal. WISC's competitive intelligence projects are a great way to begin learning about competitive strategies. WISC identifies and interviews 20 or more competitors, analyzes trends, and creates a competitive matrix summary.

CUSTOMER ASSESSMENTS: CURRENT AND POTENTIAL
A letter of interest about your technology from a medium to large size potential customer can be very persuasive when placed in an SBIR or STTR proposal. WISC can provide one-to-one customer interviews can help gauge potential demand for new products, product applications in new markets, and company perceptions relative to competitors. WISC works with you to develop a phone survey, then interviews 20 or more potential or current customers and summarizes results in text and matrix formats.

LICENSING/STRATEGIC PARTNER SEARCH
Partnering is often a key part of a competitive SBIR or STTR proposal. Licensing new products and technology involves sharing of knowledge and experience, which can benefit both parties by increasing profit opportunities and expanding market access. WISC identifies and interviews 20 or more potential partners and summarizes results, with follow-up recommendations.

Contact Information
Wisconsin Innovation Service Center
402 McCutchan Hall
University of Wisconsin - Whitewater
Whitewater, WI 53190
http://academics.uww.edu/business/innovate



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Page Published: 03/15/2002 · Page Last Modified: 10/18/2004
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